Posted by: Charles Maitland | Wednesday 19 April, 2006

How to boost profits by 100%! The viagra of software

Purchase every bit of software that claims to improve the bottom line and is backed up by survey conclusions!

Andy Hayler has a very good poke at the way adverts pervert statistics. He takes specific issue with the SAP adverts claiming that there is a correlated link between using their software and massive increases in profits! He also wraps up the nonsense that is the "Customers surveyed" scam where results are selected to match the sponsor's current product push.

It is the same method some CRM suppliers use to sell their wares.

"Buy OUR CRM software and your customer satisfaction will improve and therefore you will get more sales".

�Rubbish!

�If your customer services desk don't answer the phone and solve the problem or you ship poor products no software in the world will save you. All the software can do is provide you with the tools to smooth the process so that your staff can focus on doing the job right without the system getting in the way.

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