I read with considerable interest this post from the Dashboard Spy site that introduced me to the concept of BAM. This is Business Activity Monitoring.
The post does a great job of discussing how BAM differs from traditional BI.
The key take away for me is that BAM is concerned with more “Real time” analysis where as BI is more interested in historical trends.
Gartner define BAM as:
the concept of providing real-time access to critical business performance indicators to improve the speed and effectiveness of business operations. At its broadest level, BAM is the convergence of operational BI and real-time application integration aimed at business goals but enabled through advances in IT.
Now whilst I would argue that this still leaves a considerable grey area especially given the advances in BI technologies it does in my opinion give us a useful framework and terminology to use to segment business requirements and manage the perceived business need for “Real Time BI” which is a phrase that makes every BI analyst’s heart sink.