Posted by: Charles Maitland | Wednesday 8 October, 2008

Master Data Management

One of the recurring themes I encounter when talking to customers about how they are going to implement CRM is the issue of Master Data Management. That is getting them to think about and establish which of their systems is going to be the controlling point for data entities. Needless to say this often revolves around account data but also frequently includes Invoices and orders.

Now there is no simple solution to this and it often involves delicate discussions with different business users. Typically the CRM implementation is being sponsored by front line business users and sales but the accounting team need to be engaged with as well.

The higher up the enterprise chain you go the more complex this issue becomes as more systems and strategies are involved.

I was particularly interested, therefore, in a post Jeremy Kashel from the excellent Adatis team made from the BI Conference which linked to this presentation (pptx) which deals with what Master Data Management really means. It is unfortunately one of those obtuse Microsoft slide decks   but there are some very worthwhile points in it. Such as:

MDM Misconceptions

1.MDM is a data warehousing project

2.MDM is solely for maintaining data consistency across business transaction systems

3.MDM is simply another data integration project

4.MDM integrates and manages all enterprise-wide data

MDM is a data quality project



  1. Nice post about CRM and MDM relationship.

    Want to know of CDI solutions can be incorporated with MDM for better efficiencies?

  2. Hi,

    Want to know if there any step by step procedure for the use of MDM in CRM implemenations,in particular.

  3. […] on October 9, 2008 by Mark Polino Charlie Maitland delivers the the basics of Master Data Management on his blog. If you’ve ever had to deal figuring out what system wins when it comes to master records you […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: