Posted by: Charles Maitland | Friday 13 November, 2009

Who let the dogs out?

Ok I am not referring to the song but instead this post from Nick Barclay on the inclusion of Master Data Management (MDM) in SQL Server 2008 R2.

I don’t know you turn away from the Microsoft BI stack for a couple of weeks and suddenly they change the game on a major segment on you! 

Now make no mistake this has major implications for us in the business software world. This is not, based on this post, going to kill the really high end MDM issues but this section did ring so many bells..

Raise your hand if you’ve ever created a lookup table that had to be maintained or watched over by someone who is umm, not so technical. If you suggested forking out a large pile of cash to purchase MDM software to assist this non-technical person maintain proper control of small volumes of simple data you were probably laughed at.

“Do it in Excel”, “Create a table in a DB and build a UI for maintenance”, “Use Access…”. These are the thin-end-of-the-wedge scenarios that will allow MDS to gain footholds in places that the other vendors would not even get out of bed for. Like Analysis Services and Reporting Services the barriers of entry for the IT geeks to start playing around with and eventually deploying MDM into production will be drastically lowered.


This is defiantly something we need to know about and understand as it WILL play a part in our lives.



  1. Hey Charlie,

    Good to see you back in the blogosphere. Glad you liked the post 🙂


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